Commercial

THE QUEST FOR AUTHENTICITY: In Brands, In Ourselves

January 7, 2015 | Comments (0) | | Category: Commercial Marketing with Video

THE QUEST FOR AUTHENTICITY:  In Brands, In OurselvesLast Sunday, I read an article in the New York Times about Authenticity in Brands:  how consumers crave it and why they will pay more to get it.  It got me thinking about the WHY behind that phenomenon.  Sure, there is pride that comes with buying the dog collar that was made in an old […]

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Online Video Marketing: 3 Essential Components

September 22, 2014 | Comments (0) | | Category: Commercial Internet Video and Webisodic Series Marketing with Video

Online Video Marketing: 3 Essential ComponentsWhat if you had the power to make people feel good about themselves, inspire a positive movement, and love your product all at the same time?  Sounds like a hefty task; some may even deem it impossible. But I can prove that it can be done in less than 3 minutes. Here’s how. A beauty […]

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A Good Investor Road Show Video Can Help Unlock Funding

May 8, 2013 | Comments (0) | | Category: Commercial Forward This Internet Video and Webisodic Series Marketing with Video

  It seems like everyone is trying to raise money for their companies, whether it’s through an IPO, venture capital, or the hot new crowd-funding model that’s awaiting sign-off by the SEC.  While the field of companies vying for investor dollars is more crowded than ever, the tools for raising money are better than ever. […]

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Does your company suck? Say it with video!

May 7, 2013 | Comments (0) | | Category: Commercial Marketing with Video

Recently, retail giant JC Penney got a resounding ”Fail” from lots of people.  From customers who hated their new “one low price” policy, to non-customers like me who wondered why their new uber-expensive TV commercials made me want to shop at Target. Enter their new ad campaign, aka their “We sucked for the last 2 […]

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TV Commercials : PSAs are TV Commercials too. Moving Hearts & Minds with “Free” Media

February 15, 2013 | Comments (0) | | Category: Commercial Marketing with Video Video Spotlight

  TV Commercials : PSAs are TV Commercials too:  Moving Hearts & Minds with “Free” Media I don’t want to be a buzz kill.  Super Bowl and the target marketing built around it is a fun topic.  But in the wake of all the marketing news about beer, cars and snack foods, the bleeding heart […]

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TV Commercials: Top 6 Trends in 2013 Super Bowl TV Commercials: Funnier & More Juvenile than Ever

January 30, 2013 | Comments (0) | | Category: Commercial Marketing with Video

TV Commercials: Top 6 Trends in 2013 Super Bowl commercials: Funnier and More Juvenile than Ever Time for Short Attention Span Theater!  It’s Super Bowl time and that’s one of our favorite times.  Not because of our love of football, but because – like about 40% of the population – we watch the game for […]

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Video: Is it in your Marketing Budget for 2013?

November 6, 2012 | Comments (0) | | Category: Commercial Forward This Marketing with Video Media, News & Press

Video: Is it in your 2013 Marketing Budget?  If not, you may want to look at what your competitors are doing and then consider what they might be doing in 2013 to outshine you! Hear what the experts say: “More than 50% [of marketers] said the level of resources devoted to online videos is expected to […]

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iPad Mini Video Ad / By: Apple

October 29, 2012 | Comments (0) | | Category: Commercial Forward This Internet Video and Webisodic Series Marketing with Video Media, News & Press Uncategorized Video Spotlight

‘Tis a gift to be simple–in video.”   …‘nuff said :0) SEE VIDEO  by: Apple This iPad Mini Video Ad is all about simplicity. We are big fans of simplicity. I mean… why bombard people with details when all they really want is one or two simple facts. In this case, ease of use and intelligent […]

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Good story. Well told.
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