Marketing with Video

Video Campaign by Kmart: Funny and Fresh, or Crass and Cliched?

June 2, 2013 | Comments (0) | | Category: Internet Video and Webisodic Series Marketing with Video Quote of the Month

Video Campaign by Kmart: Funny and Fresh, or Crass and Cliched? In the wake of corporate apology videos and companies taking themselves way too seriously, it’s nice to see that Kmart is trying a little humor to get audience attention. If you haven’t seen it, here’s Kmart’s new “Big Gas Savings” video, which has received […]

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The Anatomy of an “Un” Branding Video: Abercrombie Gets Spanked

May 27, 2013 | Comments (0) | | Category: Forward This Internet Video and Webisodic Series Marketing with Video Video Spotlight

The Anatomy of an “Un” Branding Video:  Abercrombie Gets Spanked (Note:  Every time we start to post this blog, the Abercrombie saga intensifies.  Updates are below.) We know that video is a powerful thing.  A good example is any film that Michael Moore has ever created right before a presidential election.  Aside from social/political issues, […]

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Business lessons from The Godfather

May 10, 2013 | Comments (0) | | Category: Forward This Marketing with Video Quote of the Month

Business lessons from The Godfather:  Now, I can’t tell you why a 40-something mom of Anglo-Scandinavian origins is likely The Biggest Mafia Movie Fan ever, but I can’t get enough of them.  Maybe it’s nostalgia for my East Coast upbringing, where my best friends’ last names were Barone, Biagi and Giambalvo.  Or maybe I’m still mourning […]

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A Good Investor Road Show Video Can Help Unlock Funding

May 8, 2013 | Comments (0) | | Category: Commercial Forward This Internet Video and Webisodic Series Marketing with Video

  It seems like everyone is trying to raise money for their companies, whether it’s through an IPO, venture capital, or the hot new crowd-funding model that’s awaiting sign-off by the SEC.  While the field of companies vying for investor dollars is more crowded than ever, the tools for raising money are better than ever. […]

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Good, Fast or Cheap: Pick 2 when Planning your 2013 Corporate Video Production

May 8, 2013 | Comments (0) | | Category: Forward This Internet Video and Webisodic Series Marketing with Video

    There is a well-known but oft-forgotten secret about corporate video production. It involves How to Get the Most Bang for Your Buck.  “Good, Fast or Cheap: Pick 2” was one of my favorite sayings when I was new to the video production industry. And today, GFC still holds true. Granted, at Robin Bond […]

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Does your company suck? Say it with video!

May 7, 2013 | Comments (0) | | Category: Commercial Marketing with Video

Recently, retail giant JC Penney got a resounding ”Fail” from lots of people.  From customers who hated their new “one low price” policy, to non-customers like me who wondered why their new uber-expensive TV commercials made me want to shop at Target. Enter their new ad campaign, aka their “We sucked for the last 2 […]

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Video Production Lessons We’ve Learned From Our Smart B2B Clients

April 10, 2013 | Comments (0) | | Category: Internet Video and Webisodic Series Marketing with Video

Video Production Lessons We’ve Learned From Our Smart B2B Clients  –  Robin Bond Media has been doing this video production thing for a while now.  (One of my first video production jobs was working for the video production company that did the SaladShooter commercials, for gosh sakes.)  But sometimes our clients help to open our eyes to […]

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WARNING: Watching this Startup Video Could Help You Raise $10M

March 15, 2013 | Comments (0) | | Category: Internet Video and Webisodic Series Marketing with Video Video Spotlight

WARNING: Watching this Startup Video Could Help You Raise $10MWARNING: Watching this Startup Video Could Help You Raise $10M Remember the guy you dated / hired / hung-out with who…  was so !#*&ing funny that he got away with anything? In a moment of maturity and self-discipline, I (I mean you) probably decided not to marry / promote / continue drinking with him.  Well… […]

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Explainer Videos can give your viewer a quick “A Ha Moment”

March 15, 2013 | Comments (0) | | Category: Forward This Marketing with Video

Explainer Videos can give your viewer a quick “A Ha Moment”: What is an Explainer Video anyway?  Is it kind of like when George W. Bush was The Decider?  Well… not really.  Explainer Videos are SHORT videos that clearly and simply communicate the data your viewer needs to know. Explainer Videos are everywhere now.  I […]

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Online Videos: Are they part of your Corporate Marketing Strategy?

March 11, 2013 | Comments (0) | | Category: Marketing with Video

Online Videos:  Are they part of your Corporate Marketing Strategy? NOTE:   The following is the first of our new “Online Video Strategy” series, which will offer tips on using online videos on a broader scale, for both short-term and long-term business marketing strategies.  (Part 1 of 3) Good Corporate Online Videos Can Help a […]

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Video and YouTube Channels: Why Viewers and Subscribers Matter to Your Bottom Line

March 4, 2013 | Comments (0) | | Category: Internet Video and Webisodic Series Marketing with Video

Video and YouTube Channels: Why  Viewers and Subscribers Matter to Your Bottom Line Video and YouTube Channels: The work of Robin Bond Media earned Team USA almost 900,000 video views on their YouTube Channel, further deepening the connection between the U.S. Olympic and Paralympic teams and their fans. The goal of the Team USA YouTube […]

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Crowdfunding Videos Breaking News: Crowdfunding Videos Funding Scientific Research

February 22, 2013 | Comments (0) | | Category: Forward This Marketing with Video Media, News & Press

  Crowdfunding Videos Breaking News: Crowdfunding Videos Funding Scientific Research: This has been a big week for news about the Scientific Research Funding.  First, NPR shared with us stories of innovative young scientists who – unable to get hold of federal grant money – have turned to Crowdfunding to fund their important medical and scientific research.  […]

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TV Commercials : PSAs are TV Commercials too. Moving Hearts & Minds with “Free” Media

February 15, 2013 | Comments (0) | | Category: Commercial Marketing with Video Video Spotlight

  TV Commercials : PSAs are TV Commercials too:  Moving Hearts & Minds with “Free” Media I don’t want to be a buzz kill.  Super Bowl and the target marketing built around it is a fun topic.  But in the wake of all the marketing news about beer, cars and snack foods, the bleeding heart […]

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TV Commercials: Top 6 Trends in 2013 Super Bowl TV Commercials: Funnier & More Juvenile than Ever

January 30, 2013 | Comments (0) | | Category: Commercial Marketing with Video

TV Commercials: Top 6 Trends in 2013 Super Bowl commercials: Funnier and More Juvenile than Ever Time for Short Attention Span Theater!  It’s Super Bowl time and that’s one of our favorite times.  Not because of our love of football, but because – like about 40% of the population – we watch the game for […]

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Inauguration Video: Is This Inauguration Video New? Or Recycled?

January 18, 2013 | Comments (0) | | Category: Forward This Marketing with Video Media, News & Press

Inauguration Video: Is This Inauguration Video New? Or Recycled?    Inauguration Video: Is This Inauguration Video new? Or is it Recycled?  We’ll never tell! This Inauguration video was produced for the cable network “TV One”  to promote their coverage of the Obama Inaugural Balls.  We’d like to think it could be used again.. and again.. and again..  but of course, there is a […]

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