Kickstarter goal of “30K in 30 Days” (Successfully Funded)

May 9, 2012 | Comments (0) | 5,012 views | Category: Forward This Marketing with Video Quote of the Month Video Spotlight

Littleton, CO – (May 9, 2011) By now many business people have heard of Kickstarter.com. It’s a crowd funding web site designed to raise money for creative projects ranging from films and music, to fashion and books.

While many filmmakers go on Kickstarter to fund the MAKING of the documentary, fewer use Kickstarter to get their movie distributed AFTER they’ve already made the film. Why is that? “Probably because it’s so darned expensive to fund a movie, on any scale,” said Bond, who along with her partner Dave Wruck, has dug deep into her own pockets to fund the two-and-a-half-year project. “Dave and I funded the vast majority of the project – including the international travel – from our own pockets.” Roughly 12% of the funding came from corporate sponsors, who helped fund sound finishing and color correction. What FURTHER distinguishes the Derby, Baby! campaign from other film-funding campaigns on Kickstarter is that Bond and Wruck, along with producer Ron Patrick, have been able to mobilize the primary target audience – who is also the subject of the film – to personally distribute the film around the world. “I’ve never seen this done before,” said Patrick, who has employed Facebook, Twitter, YouTube as well as KickStarter to rally the hundreds of thousands within the international women’s flat-track roller derby community to host movie screenings in cities around the globe. “One of the rewards for being a backer of our film on Kickstarter,” said Patrick, “is that leagues and women’s groups can receive the film in a screening format, and host movie events in their own home towns. So basically, the subject of our film, the audience for our film and the distributors of our film are all the same group of people.” How is this possible? Because, despite old stereotypes about roller derby, “It’s not only a sport. It’s a social movement,” says Bond. “This is not just about the fact that women’s flat-rack roller derby is a legitimate women’s sport,” said Bond. “This is about women’s empowerment. Busy women and girls around the globe are making great sacrifices to play and grow the sport of roller derby. That in turn boosts their confidence, and that translates to other areas of their lives, from career to how they mother their children.” Driven by the energy and enthusiasm of the women and men who skate and run their own leagues around the world, there is a “do-it-yourself component” that is helping to promote the sport, and hopefully the movie Derby, Baby! “Fans, skaters, and women in general are excited to see this movie,” said Bond. Narrated by actress / musician Juliette Lewis, the film has premiered at two U.S. film festivals, to sold-out and nearly sold-out audiences. “Dave and I threw our hearts and minds into understanding the addictive nature of women’s roller derby and have hopefully created a tool that’s helping derby enthusiasts explain what it IS about derby that’s so wonderful.” “You always want to remain unbiased as a journalist,” said Bond. “But there is no denying that the strength, intelligence and energy of this group of women is good for everyone. These women who skate are happier, more physically active and they probably have more friends than they would without roller derby.” While the meaning of the derby movement goes much deeper than that — and is explored in the film — one of the net results of all this enthusiasm is that the film Derby, Baby! will hopefully be seen around the world, throughout Europe, New Zealand, North America and South America. “If we don’t make the $30,000 by May 22, we get nothing and it’s back to the drawing board for distribution.” said Bond. “But I have total faith that this derby community will make it happen – internationally. Dave and I feel like we’ve finally captured at least PART of the essence of what makes women’s flat-track roller derby so alluring for fans and skaters. Now we want to put it in the hands of those very women, so they can explain to new fans and skaters what’s so cool about derby.” Rewards for backers on Kickstarter include DVDs, limited edition t-shirts and posters, and of course, screening rights. For more information and to view the 2-minute video, go to: www.kickstarter.com/projects/derbybabyfilm/derby-baby-a-story-of-love-addiction-and-rink-rash

For more information regarding Derby, Baby! please contact Ron Patrick at 720.684.4711

Robin Bond Media is a premier Colorado based Denver video production company specializing in business-to-business, corporate marketing videos, training videos, web videos, event videos, TV commercials, political ads and documentaries. With a combined team experience of more than 75 years in production, we create HD/high-definition business video marketing products with an intense focus on your ROI. Get a quote for your next project.

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Good story. Well told.

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Kickstarter goal of “30K in 30 Days” (Successfully Funded)