World Health Organization: “HALF of all vaccines were ruined”

October 25, 2011 | Comments (0) | | Category: Marketing with Video On the Set Video Spotlight

World Health Organization: “HALF of all vaccines were ruined”

Marketing Video created for American Airlines Cargo

Director Pete Schuermann created this brief informational marketing video for American Airlines Cargo, telling the (1:10) video story of the critical elements needed to deliver extremely sensitive medical cargo worldwide. American Airlines Cargo provides a crucial delivery service called “ExpediteTC” which guarantees 100% safe delivery of cutting edge pharmaceutical tests (for example) “on time” and “on temp” anywhere in the world. This video shows American Airlines Cargo safely transporting life enhancing, potentially life-saving pharmaceutical tests, using their trademarked “Envirotainer” shipping system from London, England to Sao Paulo, Brazil. The Robin Bond Media team is also creating a new, more detailed mini-documentary version (15:00) for American Airlines. This marketing video tells a much more detailed, in-depth story; focusing on the professional expertise of the AA Cargo staff as they manage the critical elements needed to ship such valuable, life saving cargo. After all of our travels shooting video footage in New York City, London, Chicago and Dallas… we can definitely say first hand… American Airlines Cargo is making a true difference in the world.  Just read the following quote from the American Airlines Cargo website to get a small sense of how critically important American Airlines Cargo’s contribution actually is:

“There is a growing international demand for increasingly expensive pharma and biopharma products. Life-saving products like vaccines (a $35 billion market by 2015) are often temperature-sensitive, requiring temperature-controlled shipping from manufacturer to end user. With growing volume and cost-per-product, by 2014, $16 billion worth of biological and vaccine shipments will require temperature-controlled rooms during transit.

The World Health Organization (WHO) reported that as recently as 2005, nearly half of all vaccines were ruined in transit due to poor cold chain services. In a billion-dollar market, wasted product spells dwindling returns, to say nothing of the impact on world health. Effective cold chain shipping is therefore critical, particularly as pharma and biopharma cold chain shipments in established and emerging markets grow dramatically in the coming years.”

See Video:

The seasoned professionals at Robin Bond Media deliver finished marketing videos in any format you need. We work with productions of all sizes; reaching audiences with a mix of emotion, information and appeal that can only be delivered through video. Whether your goal is to persuade, sell, train, motivate, inspire or influence, our experience producing commercial and business-to-business videos will bring your company the success and response you need.  In addition to corporate video production, our branded entertainment group creates compelling documentary films and award-winning television programs for both general and niche audiences around the globe.

Contact us to get a quote for your next: HD video, marketing & branding video, TV commercial, educational video, Political ad campaign, promotional video, event video, sales & training video, infomercial, public service announcement, testimonial, investor trade show video, video news release or B-roll package. Our full-service video production team provides Red Camera, HD video production, scriptwriting, complete camera crews, lighting, audio, post video editing, motion graphics, 3D animation and effects, producing and directing. We manage production teams nationally as well as international video production projects requiring extensive global travel worldwide.

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Good story. Well told.
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