Online Videos: Are they part of your Corporate Marketing Strategy?

March 11, 2013 | Comments (0) | | Category: Marketing with Video

Online Videos

Online Videos:  Are they part of your Corporate Marketing Strategy?

NOTE:   The following is the first of our new “Online Video Strategy” series, which will offer tips on using online videos on a broader scale, for both short-term and long-term business marketing strategies.  (Part 1 of 3)

Good Corporate Online Videos Can Help a Local Company Go Global. You may not have heard of the Cleveland Clinic.   If you have, it’s probably not as top-of-mind as, say, the Mayo Clinic.  But Cleveland Clinic CMO Paul Matsen was determined to change all that, and online videos were a huge part of his plan.

Matsen’s challenge was significant:  Hospitals are usually a local business, but the Cleveland Clinic is both local and national. “If you have awareness of your hospital, it’s probably your local hospital.”  Add to that the fact that patients in Northeastern Ohio had been bombarded by eight local TV campaigns by rival hospitals in 2012 alone.  AND there was competing marketing coming from regional/national giants the Mayo Clinic and Duke University.

Online Videos Medical Marketing

But take a look at Cleveland Clinic’s YouTube Channel and you’ll see a different story:  over 1100 online videos on their YouTube Channel with a total of 1,923,526 online video views.   (Surgical videos greatly lead the pack.  Check them out at http://www.youtube.com/user/ClevelandClinic).  These days, “Cleveland Clinic is the most visited hospital site in the US,” said Matsen.  More important than views are the bottom-line results:   75,000 internet leads have turned into 6,500 patients in the last 12 months. With one lead coming from China. Obviously, their online videos are paying off, with an overall digital marketing ROI of between 1500% and 2000%. Wow!

To read more about the Cleveland Clinic Story: http://www.mmm-online.com/hospital-marketers-juggle-local-and-national-needs/article/281595/.  To see some of the medical videos and hospital physician online videos created by Robin Bond Media, go to http://robinbondmedia.com/video/web-video-production-medical-video/.

If you’d like to increase your company’s online video presence and take your local company national or at least LOOK national, please contact us at http://robinbondmedia.com/contact/

Stay tuned for our next blogs regarding “Your Corporate Online Video Strategy” covering:  

– When to make your own Corporate Online Video yourself -vs- hiring a video production company.

– The kiss of death when it comes to DIY Online Video.  

– Corporate Online Videos: The price of honesty

Contact Robin Bond Media to get a quote for Online Videos, Corporate Online Videos, HD video production, marketing & branding video, TV commercial, educational video, Political ad campaign, promotional video, event video, sales & training video, infomercial, public service announcements, testimonial Videos, investor trade show videos, video news release or B-roll package. Our full-service Denver video production team provides Red Camera, scriptwriting, complete camera crews, lighting, audio, post video editing, post production, motion graphics, 3D animation and effects, producing and directing. We are proud leaders of online video production in the local Colorado region, national as well as complex international video production projects requiring extensive global travel worldwide.

Video is a powerful marketing tool that is now searchable by Google and can increase your SEO search engine rankings significantly.  Video is perfect for web-based presentations to potential clients, and investors.  Effective for trade shows,  staff training, corporate communications and public relations.

Follow Robin Bond Media on: Facebook  &  Twitter  and subscribe to our video YouTube Channel

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Good story. Well told.
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