The Video Minute Blog

It's all about us. No, really, it's all about our clients, and about marketing videos we think are cool. Please read, watch, and let us know your thoughts. We'll keep you posted, not just about RBM's video endeavors, but about innovations in delivering videos and commercials to savvy audiences, both online and on TV.

Measles, Schmeasles: What We Have Here is a Failure to Communicate.

February 2, 2015 | Comments (0) | | Category: Forward This Marketing with Video

Measles, Schmeasles:  What We Have Here is a Failure to Communicate.Measles, Schmeasles:  What We Have Here is a Failure to Communicate. According to reports this week from two of my most trusted sources, Harvard Business Review (HBR) and National Public Radio, there are more obstacles than you think when it comes to effectively delivering a message.  It’s not just the Crafting of the Message, or […]

Read the Rest of This Post

TV, Terrorism and Trends We Wish We Didn’t See…

January 20, 2015 | Comments (0) | | Category: Internet Video and Webisodic Series Marketing with Video Media, News & Press

TV, Terrorism and Trends We Wish We Didn’t See…TV, Terrorism And Trends We Wish We Didn’t See… Plus the Mysterious “Rule of 3’s” As a media production company that serves clients in the private and public sector, we at RBM get to learn a new subject area almost every week.  Whether we’re creating video communication tools for high-tech manufacturing, law enforcement, real estate, […]

Read the Rest of This Post

THE QUEST FOR AUTHENTICITY: In Brands, In Ourselves

January 7, 2015 | Comments (0) | | Category: Commercial Marketing with Video

THE QUEST FOR AUTHENTICITY:  In Brands, In OurselvesLast Sunday, I read an article in the New York Times about Authenticity in Brands:  how consumers crave it and why they will pay more to get it.  It got me thinking about the WHY behind that phenomenon.  Sure, there is pride that comes with buying the dog collar that was made in an old […]

Read the Rest of This Post

Viral Video: What You Need to Know

October 20, 2014 | Comments (0) | | Category: Marketing with Video

Viral Video: What You Need to KnowViral Video: You-gotta-see-this! If you can get just one viewer to utter these words about your viral video campaign for your product or service…congratulations, you’ve created shareable content.  And shareable content marks the pinnacle of success in the world of online marketing video because it has the potential to go viral. But how do you […]

Read the Rest of This Post

3 Communication Elements Make for Great Video

October 6, 2014 | Comments (0) | | Category: Marketing with Video

3 Communication Elements Make for Great VideoThe Three Elements of Great Communication also Make for Great Video  “Those who don’t know history are doomed to repeat it.”  We’ve all heard that quote by an Irish chap named Edmund Burke. The history of our ancestors, our nation, and even the etiology of specific diseases helps us understand the present and prepare for […]

Read the Rest of This Post

Online Video Marketing: 3 Essential Components

September 22, 2014 | Comments (0) | | Category: Commercial Internet Video and Webisodic Series Marketing with Video

Online Video Marketing: 3 Essential ComponentsWhat if you had the power to make people feel good about themselves, inspire a positive movement, and love your product all at the same time?  Sounds like a hefty task; some may even deem it impossible. But I can prove that it can be done in less than 3 minutes. Here’s how. A beauty […]

Read the Rest of This Post

World Cup Biting, F-yous and Other Acts of Sportsmanship

June 26, 2014 | Comments (0) | | Category: Forward This Media, News & Press

World Cup Biting, F-Yous and Other Acts of Sportsmanship Recent events during World Cup Soccer have brought back fond memories for me.  Things I haven’t thought about in years:  Both my kids were biters when they were babies.   I’m not proud of that.  Sweet little girls, the both of them.  But put a slower, […]

Read the Rest of This Post

Crowdfunding: 6 Tips for Kickstarter Crowdfunding Success

June 19, 2014 | Comments (0) | | Category: Marketing with Video

Crowdfunding: 6 Tips for Kickstarter Crowdfunding SuccessCrowdfunding: 6 Tips for Kickstarter Crowdfunding Success If you missed the June 17 Kickstarter event, “Crowdfunding Success,” at the Denver Film Society, here are a few crowdfunding tips & take-aways: 1 – Crowdfunding isn’t just for raising money.  It’s for gaining an audience.  An audience is key no matter what you’re creating:  a movie, a […]

Read the Rest of This Post

Crowdfunding Dreams: Robin Bond Joins Kickstarter Panel June 17

June 13, 2014 | Comments (0) | | Category: Forward This Marketing with Video Media, News & Press Uncategorized

Crowdfunding Dreams: Robin Bond Joins Kickstarter Panel June 17Crowdfunding Dreams: Robin Bond Joins Panel for Kickstarter’s June 17 Crowdfunding Event in Denver In 2012, yours truly and filmmaking partners Ron Patrick and Dave Wruck successfully funded the completion of our documentary film Derby, Baby!, via the crowd funding platform Kickstarter.  By executing a 30-day, social media-fueled crowdfunding campaign, we managed to raise 269% […]

Read the Rest of This Post

Large Events like World Cup & Olympics Spawn Tech Products… and Product Videos

June 13, 2014 | Comments (0) | | Category: Marketing with Video Uncategorized Video Spotlight

Large Events like World Cup and Olympics Spawn New Generation of Tech Products… and Product Videos. Large public events like the 2014 World Cup and the Olympic Games pose serious security challenges for countries around the world.  Security threats like terrorism, crime and protests are spawning a wave of new technology companies and products designed […]

Read the Rest of This Post

Videos: To up the impact, sometimes skip the voice-over

June 12, 2014 | Comments (0) | | Category: Forward This Internet Video and Webisodic Series Marketing with Video Video Spotlight

Videos: To up the impact, sometimes skip the voice-over A metaphor. Some rafting footage. A script. A song, and some text. Mix them all together and you’ve got a message that inspires entertains and sets the tone for an internal company wide meeting. Recently, one of our clients came to us with an idea for […]

Read the Rest of This Post

Ken Burns, ChronoScribe and the Joy of the Spoken Word.

June 10, 2014 | Comments (0) | | Category: Internet Video and Webisodic Series Marketing with Video Media, News & Press Uncategorized Video Spotlight

Ken Burns, ChronoScribe and the Joy of the Spoken Word.Recently, Robin Bond Media had the privilege of creating videos for an education technology startup called ChronoScribe.  Colorado School of Mines alums Jon Martinez and Jesus Salazar are the founders of ChronoScribe and are preparing to launch a new crowdfunding campaign on Indiegogo.  For this purpose, they needed a video. As if this video project […]

Read the Rest of This Post

Commercial Video Production & the US’ Love Affair With All Things Olympic

May 15, 2014 | Comments (0) | | Category: Forward This Marketing with Video

Commercial Video Production & the US’ Love Affair With All Things Olympic  “There is good, there is great, and there is Meryl,” said Dancing with the Stars judge Len Goodman, speaking of our beloved Meryl Davis.  Meryl is one-half of the ice dance duo/gold medalists with whom Robin Bond Media crew had the privilege of […]

Read the Rest of This Post

Video Interview with Meryl Davis and Charlie White: Chasing Stars

April 15, 2014 | Comments (0) | | Category: Internet Video and Webisodic Series Media, News & Press Video Spotlight

Video Interview with Meryl Davis and Charlie White: Chasing Stars Catching up with Meryl Davis and Charlie White for our video interview wasn’t easy.  While we’ve been blessed for the past couple of Olympic Games to be “assigned” top-seeded Olympic hopefuls, the reality is… once athletes “go Gold” in the Olympics, they’re harder to catch […]

Read the Rest of This Post

Olympics: Greatness & Humility Times Two.

February 7, 2014 | Comments (0) | | Category: Internet Video and Webisodic Series Media, News & Press

Olympics: Greatness & Humility Times Two.Olympics: Greatness & Humility Times Two. Our video production team is lucky to have followed Olympic Ice Dance Medalists Meryl Davis & Charlie White on their journey to the Sochi Olympics.  Not because they are favored to win GOLD medals (which they are!) but because they are two of the nicest and most humble “celebrities” […]

Read the Rest of This Post

1 2 3 8
Good story. Well told.
Get a Quote for Your Next Project