Video Marketing Trends (Part 2)

October 23, 2012 | Comments (0) | | Category: Forward This Internet Video and Webisodic Series Marketing with Video

Video marketing trends are fascinating to follow. Here are some trends we are loving.  (If you didn’t get a chance to read it, please refer to last week’s blog for Favorite Trends Numbers 1-3.)  This next group of Video Marketing Trends all use a stylistic or literary device that make them memorable.  These video marketing samples are all TV commercials, but what is a business-to-business video, but a long commercial?

Trend #1:  A Great Tagline

We can’t say enough about taglines.  This isn’t really a trend, because taglines in commercials have been around since 1941.  Our current favorite is “Keep Good Going” for New York Life.  See NYL’s Marketing Video.  An Honorable Mention for Longevity goes to Avis (We Try Harder) who JUST retired their tagline after 50 years.

Trend #2 :  Use of a Mnemonic

A new what, you say?  A ( /nəˈmɒnɨk/,[1] with a silent “m”), or mnemonic device, is any learning technique that aids information retention.  I first learned about mnemonics from a commercial director I worked with back in the day. We shot a beautiful commercial on white that told the story of the Caring Hand of a regional hospital group.  This is our current favorite mnemonic:  A “wheel” of progress for Regions Bank. See RG’s Video.

Trend #3:  Color!

We love this very colorful commercial from Kohler: See Video.

Stay tuned  for our next Marketing Video Trend: “Behind the Scenes” videos.

Robin Bond Media is a premier Colorado based Denver video production company specializing in business-to-business, corporate marketing videos, training videos, web videos, event videos, TV commercials, political ads and documentaries. With a combined team experience of more than 75 years in production, we create HD/high-definition business video marketing products with an intense  focus on your ROI. Get a quote for your next project.

Friend and Follow our video production team at Robin Bond Media:  Facebook    Twitter   YouTube

Leave a Reply

Good story. Well told.
Get a Quote for Your Next Project