Videos: To up the impact, sometimes skip the voice-over

June 12, 2014 | Comments (0) | | Category: Forward This Internet Video and Webisodic Series Marketing with Video Video Spotlight

Videos: To up the impact, sometimes skip the voice-over A metaphor. Some rafting footage. A script. A song, and some text. Mix them all together and you’ve got a message that inspires entertains and sets the tone for an internal company wide meeting. Recently, one of our clients came to us with an idea for some internal corporate videos. The theme was whitewater rafting.  Together, we put together pictures and words in corporate videos meant to inspire the audience and reinforce the branding for their company-wide event, “Keep Calm and Paddle On.”  In this case, whitewater rafting was the metaphor for the journey of their company.  See White Water Rafting Videos.

Whitewater Rafting Video

Whitewater Rafting Video

I know you already know what a metaphor is… but for emphasis sake; a metaphor is defined as: an object, activity, or idea that is used as a symbol of something.  What a joy to build a video story around a metaphor!  No wordy explanation needed.  Just a compelling, visual story of a “journey.”  We love it! Recently, Robin Bond Media got to update the “Cordillera in Summer” marketing video we created for the Vail Valley living community.  The goal of the new, updated marketing video is to show the year-round appeal and livability of Cordillera.  Here’s video of the “wordless” piece we created for Cordillera, that we feel gets the idea across.  (Click on the picture to see the video)

Marketing Video for Cordillera in Vail Colorado

Marketing Video for Cordillera in Vail Colorado

Check out how our marketing video appears on the Cordillera Living home page.  Statistics show that you’ve got less than 10 seconds to grab peoples attention when they first arrive on your website.  “If you miss that golden window of opportunity then the chances are they’ll click away and probably not come back.  You need a focal point that engages them and makes them want to interact with your company and stay on your site.”  – How to Reduce Your Bounce Rate with Video. By: Stephen Moore B2C Video provides that focal point.  Intuitively, it’s way more fun to click on something that provides passive entertainment (video, TV) than something that requires active participation (reading).  As a video professional, here’s hoping that we humans stay lazy! Connect with us at Robin Bond MediaWe promise lot of passive entertainment to click on:)

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Good story. Well told.
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