Why does your company exist? The answer can help you win customers.

December 27, 2011 | Comments (0) | | Category: Forward This Internet Video and Webisodic Series Marketing with Video

Why does your company exist? The answer can help you win customers.

We love this Ted Talk that asks us the “Why” behind the “What We Do.” The premise is that people make buying choices because of what they believe.

Our favorite example: Martin Luther lead by saying “I have a dream.”  NOT… “I have a plan.”
Our core belief at Robin Bond Media is that.. by using video WELL, we can move hearts and minds.  What’s the core belief behind YOUR business?

See TED video – Simon Sinek: “How great leaders inspire action” : www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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Good story. Well told.
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